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For Agents

Help your clients buy before they sell.

We buy the home. You close the deal.


We specialize in eliminating home sale contingencies and unlocking equity. The UpEquity Trade Up program is a tool designed to get stuck deals across the finish line and to get your clients into their new homes. 

Here's how it works:


Get a purchase price

Our guaranteed offer is for full market value and is paid in two installments. The first installment allows your client to pay off their current mortgage and unlock some equity to put towards their New Home.

Make a winning offer

Now your client is able to shop for their New Home with confidence, knowing that they already have an offer for their Old Home. This effectively removes any home sale contingency and helps you close the deal.

Stay in control

Even if we purchase the Old Home, your client can move at their own pace and find the perfect buyer, on their own terms. You and your client remain in control of the listing, marketing, and the resale of the Old Home.

They keep the upside

Once your client accepts a resale offer on the Old Home, we work behind the scenes to close the sale. Your client then receives the net proceeds from the sale as the second installment.


Frequently Asked Questions

Are you guaranteeing that my client will get full market value?

How are the 2 installments broken up?

Is a second installment guaranteed?

Who does the client’s mortgage on New Home?

Does my client keep paying their old mortgage?

How does the inspection process work?

Who pays for the inspection?

What happens if the Old Home sells for more?

How quickly do we need to sell the Old Home?

How long is the Trade Up Service Agreement valid?

What happens if I back out of the transaction?

How is agent commission paid out?

Does the Client have to pay for an appraisal?

How are you different from other Buy Before You Sell companies?

What happens if my old home doesn’t sell?

What percentage of the listing price is installment one?

Does UpEquity take title ownership of the home?

When are the two installments paid?

Who controls the list price?

When will UpEquity purchase the Old Home?